BE Series

Within a 90-day span:

  • Increased reach of 1.7K%

  • Increased engagement of 46.7K%

Roles: Art Director, Social Media Manager, Co-Graphic Designer

Check out @uo_beseries here.

Problem: Increase traffic on socials and advertise events to be more appealing to the “every day student” while maintaining existing branding.

Solution: Enrich existing branding using aura color grading. Auras are a versatile approach to match the essence of the speaker series and the broad range of topics BE attempts to bridge the gap within.